Reopening High Streets Safely Fund

Last Updated: 1 June 2021

European Union logoHM Government logo

The Reopening High Streets Safely Fund is providing up to £92,936 to us to support the safe reopening of high streets and public places at the heart of towns. This includes communications, signage and public information activity, business facing advice and temporary changes to town centres so the reopening of local economies can be managed successfully and safely.

The funding comes from the Government via the European Regional Development Fund (ERDF).

What we did to reopen high streets

Between June and December 2020 we worked with town and parish councils across the district, Cumbria County Council, the Lake District National Park and local business groups to encourage the public to visit their local town centres safely.

Public information campaigns

  • adverts and press releases in the local newspaper, newsletters, leaflets, website and social media updates
  • awareness raising signage at the entrances to town centres to remind the public to socially distance and shop safely on local high streets and throughout town centres, including across street banners, railing banners, lamppost banners, A-boards, weather proof outdoor posters, shop window posters, vinyl window wraps on empty shops, bollard covers and pavement stencils

Business support activity

  • help and guidance about food safety and hygiene for food and licencing premises
  • help and guidance licensing issues for food and licencing premises
  • business grant information about support available during the Coronavirus (COVID-19) pandemic
  • letters to retail businesses to highlight need for risk assessment and signpost to available support
  • business support toolkit published with the Lake District National Park containing posters, signage and messaging for businesses to use
  • our locality teams monitoring and supporting businesses as they reopened
  • promotion of new measures introduced by Government like mask wearing in shops, continued social distancing, queuing

Physical changes

  • hand sanitisers units placed in busy high street locations
  • introduction of temporary 20mph zones in Kendal, Ulverston, Bowness, Windermere, Ambleside and Kirkby Lonsdale

Reopening high streets project

The project is receiving up to £92,936 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014 to 2020.

The Ministry of Housing, Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund.

Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations.