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Licensing Act 2003 guidance for format of notice

For a period of no less than 28 consecutive days, starting on the day after the day on which the application was given to the Licensing Authority, the applicant must display a notice on the premises containing a summary of the application. This shall set out matters including the name of the applicant, the premises address, proposed licensable activities and the proposed hours of opening.

The advertising notice should also contain information about where representations can be made or where the full details of the applications can be viewed, ie South Lakeland District Council, dates between which any interested parties are able to make a representation and a statement noting that it is an offence to knowingly make a false or reckless statement in connection to this application, to which a fine may be attached.

Other requirements of the Advertisement are:

  • the advert must be displayed on a pale blue paper or card
  • it must be a minimum of A4 or larger (preferably A3)
  • font size 16 (minimum)
  • font style Arial

The advert must be displayed in a prominent position on or near the premise, clearly visible to the general public.

The applicant must also advertise a notice of their application in a local newspaper, circulating in the vicinity of the premises. The newspaper notice must be advertised at least once during a period of 10 working days, starting on the day after the application was made to the Licensing Authority. Applicants are advised to contact the newspaper they intend to use before making an application to check whether sufficient space is available for their notice to be advertised within the required period. The consultation period allowed in the newspaper notice must coincide with the expiry date for representations shown in the notice displayed on the premises. 


Application is lodged with the Licensing Authority on 28 February. A notice must be displayed on the premises from 1st March and should allow up to 28 March for representations to be made. If the applicant allow up to 28 March for representations to be made. If the applicant subsequently advertises the notice in the newspaper on say 7th March, the expiry date for representations should still be 28 March. 

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